American Marketing Association - Madison Chapter — Madison, WI
Through the Internet, your competition is just a click away from the customer. As a business executive, you need to assess whether it’s easier for customers to do business with you - or your competitors - online. The problem is, you may be too close to your site to most objectively analyze it.
You need practical recommendations that can help decrease abandonment rates while boosting traffic, leads, and online sales. By conducting an independent website evaluation, you can gain a fresh perspective and key insights for a competitive online advantage.
Brian will share his insights into what makes a website work. He’ll
explore website strengths, weaknesses, and best practices; touching on categories like usability, security, visibility, content, legal exposures, e-commerce, public relations, and customer service.
Bring your questions and a notepad for a timely and information-rich session.
Filed under: Online Customer Service Seminars Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Business-to-Business e-Marketing — Madison, WI
Business-to-Business e-Marketing — Madison, WI
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
Filed under: Ecommerce Email Marketing Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Beauty Online 2001 — San Francisco, CA
Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.
This interactive workshop will give you hands-on experience with:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs.
Filed under: Seminars Web Development Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
Continue reading »
Filed under: Articles Email Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
eFoodservice — Chicago, IL
Do you want your foodservice Web site to run at peak efficiency, dazzle customers, come up high in search engines, generate an adequate ROI, and not leave you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to watch in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:
- Where and how to begin he evaluation process
- What to investigate on your site and how often
- Tools and resources to use in creating a web site
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Seminars Web Development Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
“…In my six years association with you, I appreciate that you and members of NetConcepts have met those stress points and acted only with grace and understanding.”
“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.” 
“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”
